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Report: Iowa AD uncertain on Black Friday game

The future of Nebraska’s traditional Black Friday football game could be in doubt.

Iowa Athletic Director Gary Barta told KCRG-TV in Cedar Rapids that the future of the Heroes Game on Friday is still up for consideration. The first two Iowa-Nebraska games were scheduled for the Friday after Thanksgiving, but the future dates have yet to be set.

The Friday time slot offered both schools national exposure when few other games were on television, but that may not be enough to keep Iowa interested.

“That’s one of the benefits,” Barta said of the exposure. “One of the challenges, and I’ve talked to a lot of our fans that say a Friday is more challenging. They’re trying to be with family on Thanksgiving and then they try to get to Iowa City. Again, I can make a case where it works well, and I can make a case where we should go back to Saturday. As of yet, we haven’t done anything to finalize it.”

Nebraska has played on the Friday after Thanksgiving every year since 1990. If that’s to continue, it will require Iowa’s consent.