Fred Hoiberg stands and watches players during practice
Photo Credit: John S. Peterson

Fred Hoiberg Adds Adam Howard as Assistant Coach

April 04, 2022

Coach Fred Hoiberg has completed his coaching staff with the addition of Adam Howard as his newest assistant. Nebraska announced the move on Tuesday.

Howard served most recently as the associate head coach at South Alabama. He spent four seasons in Mobile with the Jaguars, helping guide the team to a 75-51 record including pair of 20-win seasons.

“My family and I are humbled and excited for the opportunity to join Coach Hoiberg’s staff at Nebraska.” Howard said in a release. “Coach Hoiberg has been remarkably successful at every level of basketball, and I could not be more appreciative that the next step in my development as a coach is to learn and grow under him and the staff he has in place at Nebraska. My family and I can’t wait to hit the ground running building relationships on campus and in the Lincoln community.”

Howard worked primarily with post players at South Alabama, coaching three players to all-conference honors. He was also responsible for coordinating the team’s full- and half-court defensive sets. The Jaguars went 21-12 this season and reached the semifinals of The Basketball Classic and finished 18th nationally in block percentage, 42nd in turnover percentage forced and 71st in effective field goal percentage allowed. Howard learned pressure zone defense under coach Donnie Tyndall, working under him at three different stops, and brought that style to South Alabama.

“He’s a very well-rounded coach and fits what we were looking for and needed in this position,” Hoiberg said. “He’s great on the floor, does an excellent job in player development and has a lot of connections to get us involved with high level recruits.”

Before joining the Jaguars, Howard spent two seasons as an assistant at Troy. The Trojans went 22-15 and qualified for the NCAA Tournament in his first season with the program, recording the largest win improvement from the previous season in school history. After two seasons under Tyndall at Southern Miss, Howard followed him to Tennessee in 2015 but resigned less than a month into the season.

He began his coaching career as a graduate assistant at Morehead State in 2009-10 before moving into a full-time role the following season. In his first season as a full-time assistant, the Eagles went 25-10 and upset fourth-seeded Louisville in the NCAA Tournament behind future NBA player Kenneth Faried.

Howard, a native of Ashland, Kentucky, played at Western Kentucky 2004-08, earning four varsity letters. The Hilltoppers won 96 games in his four seasons and advanced to the postseason three times (one NCAA Tournament appearance and two NITs). He received the Danny Rumph Most Outstanding Teammate award three times during his playing career.

Howard fills the void left by the departure of Matt Abdelmassih. Nate Loenser and Armon gates are set to return. Doc Sadler also departed as Nebraska eliminated the special assistant to the head coach position.

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