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Nebraska Recruiting: Huskers Ushering in NIL Branding Era in College Football

May 26, 2021

Recruiting never stops and it’s easy to miss the top stories day-to-day. Recruiting analyst Greg Smith recaps all things Nebraska recruiting news, analysis and more so you never miss a thing.

Soon the floodgates will completely open for name, image and likeness across the college football landscape. Currently, many states are adopting their own legislation around the topic. The NCAA has had to meet with Congress several times about the issue. In my opinion, that’s most because the NCAA dragged its feet for so long. The group is being forced into some type of action.

When all of this first came down there was intense focus on the potential for cash payments for players. Essentially that the door would be open for sponsorships for college players like we see in the professional ranks. That is going to be a major component of this looming era. But several other pretty neat things will happen. An example of that would be the branding the Huskers are doing with players. Building brands for guys like Cam Jurgens (Beef Jurgy) and Cam Taylor-Britt (Cam Juice) with logos has been cool to see.

Another thing has popped up. The new Athletes Unfiltered podcast with Adrian Martinez.

Martinez is uniquely qualified to be the first player I’ve seen to do something like this. We’ve noted since his recruitment that he is mature. We’ve seen many examples of this over his time at Nebraska, too. Martinez is also in a fishbowl that very few can understand. Being the starting quarterback at Nebraska gives him a different point of view. He’s bound to have some really good insight which should produce good content. Plus, this is a tremendous opportunity for him to build his brand and get his point of view told.

Remember last March when Nebraska announced its groundbreaking Ready Now Program. The school is doing that in partnership with Opendorse. The Huskers wanted to be ready to hit the ground running. Coach Scott Frost explained it when the program was announced.

“We believe social media is at the core of this next frontier for player development,” Frost said. “There’s an opportunity for our players that transcends compensation today – we as coaches and leaders can provide our student-athletes the tools to maximize their future value while they’re competing for the University of Nebraska.”

There will end up being much more that goes into what Nebraska provides for its student-athletes beyond compensation. Branding and education will end up being at the forefront of what Nebraska does. In the end this will all help with the lifeblood of college athletics: recruiting. Showing potential players the programs Nebraska has in place will help set it apart from other schools. It’s an exciting time for student-athletes and the sky is limit on what can be done.

Recruit Watch

>> Another big thing the Huskers have going on that will help with recruiting is the construction of the new football complex. Construction has begun.

>> Ohio 2022 offensive line target Ryan Baer picked up a big offer from Notre Dame.

>> A new offer for the 2022 class went out when the team offered athlete Jalen Klemm (6-6, 255) on Tuesday.

>> Check out emerging local prospect Rex Johnsen getting in some work at the Warren Academy.

>> Receiver target out of Florida Quan Lee committed to Miami on Wednesday.


>> Derek Peterson dove into coaching prowess in the Big Ten West, ‘gettable’ games (Premium) and Nebraska’s place.

>> Women are awesome and we need to support them. That’s the topic in the latest episode of the Mind Your Own podcast.

>> Fred Hoiberg’s latest hire is keeping the Huskers ahead of the game as Jacob Padilla explains in Padding the Stats.

>> Check out our video of Will Bolt on Nebraska’s veterans, team culture and more.

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