Photo Credit: John S. Peterson

Trev Alberts Announces Season Ticket Price Drop, Nebraska Football Spring Game Date

December 13, 2022

Nebraska athletic director Trev Alberts is making good on his promise to lower Nebraska football ticket prices.

Season tickets for the 2023 season will cost $320 for seven games, a $100 reduction in celebration with the 100-year anniversary of Memorial Stadium, the school announced on Tuesday. That is a one-year reduction from the $420 price of 2022 season tickets, a 24% reduction.

“The 2023 season will be a memorable year for Nebraska football,” Alberts said in a release. “Not only will we usher in a new era under Coach Rhule, but we will also celebrate the 100th anniversary of one of the best stadiums in all of sports. The loyalty and passion of our fan base is unmatched, and the 100th anniversary of Memorial Stadium is the perfect opportunity to thank them with a one-year $100 reduction in the cost of season tickets.”

Nebraska has sold out 389 games dating back to 1962. That streak leads the nation by far but has become the point of discussion recently. Ticket allotments continue to sell out as fewer people opt to attend games. This year’s regular-season finale against Wisconsin, for example, featured large empty sections in frigid November conditions.

The Huskers play Northern Illinois in their 2023 home opener on September 16. Nebraska then hosts Louisiana Tech the following week before defending two-time Big Ten Champion Michigan comes to Lincoln. Nebraska also plays 2023 home games against Northwestern (Oct. 21), Purdue (Oct. 28), Maryland (Nov. 11) and Iowa (Nov. 24).

Alberts appeared on Tuesday’s episode of Sports Nightly on the Husker Sports Network to discuss the decision. He said it was a small token of appreciation to show the loyal fan base going into the 100th anniversary of Memorial Stadium. The university will then take a broader look at pricing options across all aspects of Nebraska football game days. That includes licensing fees and concessions. There will be an updated Herbie Husker and a potential book.

“We wanted to do all we can to celebrate what makes Nebraska special,” Alberts told Greg Sharpe. “We thought the best thing we could do was lower season ticket prices by 25% for next season. Then we’ll take a more broad look, holistically, at all of our pricing, how it all operates, what’s the amenity levels, but this is something we could do immediately.”

They discussed a multitude of ideas and came to an agreement on the one-time $100 deductions. That’s not the only way the university plans to celebrate the centennial anniversary of Memorial Stadium, but it is the first announced. Not coinciding with the anniversary, but Alberts said the university will move forward with its East Stadium balcony project. That will convert space into club-style seating, removing around 600 seats.

Alberts also confirmed Nebraska’s spring football game will be April 22. He said the game is penciled in for 1 p.m. but it could shift because it will air on the Big Ten Network.

>> Alberts paid his respects to late Mississippi State head coach Mike Leach, who passed away earlier Tuesday. Alberts called Leach “a brilliant man” and “he changed the game of football.”

>> When recapping the coaching search, Alberts wanted to be the first or last visit for Matt Rhule. Nebraska hosted Rhule before a family vacation and stayed in communication. Rhule, his family and his agent, Trace Armstrong, came to see the facility.

>> Alberts said it’s been a chaotic few weeks on the recruiting trail for this coaching staff. He’s happy with how he and his staff are handling the trail. He said Rhule started getting up to date on current college football factors, transfer portal and NIL, when Rhule left Carolina. Alberts said Nebraska is embracing NIL and that the university is ready to attack it to be among the best in the country.

>> When asked about the gravel parking lots surrounding the Devaney Sports Center, Alberts agreed and said they weren’t up to the school’s standard. He’s open to looking at parking garage or pavement options as Innovation Campus continues to grow and evolve.

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