It's the Wendy's on 13th and Q that offered a "Scott Frost Special" on Frostys. It's the "Frost Warning" and "Frost is Coming" t-shirts hanging in the Nebraska Bookstore. It's the big topic of conversation between family members, friends, neighbors and coworkers.
The excitement surrounding Nebraska football is real, and it hasn't slowed down since Frost was hired.
“It’s only gone up honestly,” senior linebacker Luke Gifford said Thursday. “When we got back this summer, it was go time and I think a lot of people were just so happy with the way that spring ball went and how much differently everything had gone, it just gave everybody energy.”
That energy has extended beyond the team, too. Take a quick walk around town and you'll hear it. For someone like senior defensive end Freedom Akinmoladun, he knew the excitement was there.
It's been entirely different to experience it.
“When Coach Frost came in, everybody was like, ‘Wow. Good things are going to happen," Akinmoladun said. "Even when I walk around, I’ve heard more ‘Go Big Reds’ than I’ve heard the last few years.”
It's hard not to get excited when you see the gains made in the weight room, or the crowded running back room ready to compete. Add in a passionate speech from senior offensive guard Tanner Farmer and the excitement level is through the roof.
Frost is probably the most even-tempered in all of this. He's not into the whole "offseason excitement" thing, especially when he's overhauling a football program.
Offseason momentum is for newspapers and fans on websites," Frost said.
But Frost has been here before. He understands the excitement, and he's not wishing it away. He also wants to be mindful of the hype.
“There’s several of us in the building that have lived that," Frost said. "This can be an environment where people are talking all the time, an environment where these things can be distractions. I had to learn personally not to read the paper, obviously when I was playing. Praise and blame is all the same, they’re usually both frauds. Neither one of them are probably the truth. You get more blame when you probably don’t deserve it and you get more praise when you probably don’t deserve it. We’ll continue to teach our guys these lessons."
Frost isn't the only coach on Nebraska's staff that has lived through that type of outside noise. He has quite a few Nebraska alums on his staff. Inside linebackers coach Barrett Ruud graduated from Nebraska in 2005, offensive line coach Greg Austin graduated in 2006, running backs coach Ryan Held and head strength and conditioning coach Zach Duval both graduated in 1998, and associate athletic director for football Matt Davison graduated in 2001.
All of those coaches know what it can feel like to play "in that fishbowl," as Frost called it. That knowledge can be used to educate the current players.
Frost doesn't want to eliminate the excitement from his team, though. There's something to be said about the hype, as long as it's kept in check.
"Any excitement we have around the program is positive," Frost said. "I don’t want it to be created excitement. I don’t want it to be phony excitement. I want people to be excited because we’re doing things the right way. I think our players are excited because they can see things are being done the right way, now we just need them to believe it.”
It sounds like the players are believing it. It's not just Nebraska fans that are hoping for a big turnaround. The players are right there, too.
“Everybody’s wanting to win, and that’s something that’s been different from the years I’ve been playing,” Akinmoladun said. “It’s not just one position group. It’s not just the offense. It’s collectively the coaches, the players, everyone around Husker nation. We all want us to win and we all have that same mindset.”
After a 4-8 season, the want to win is great. Can anyone blame the players? Frost can't, nor would he discourage it.
There's something to be said about the excitement surrounding Nebraska football this fall. There's plenty of work to be done, and it's not always going to be easy as the Huskers work their way toward their goals.
But it's OK to dream big. The excitement in Lincoln, at Memorial Stadium and on this team? It may just turn into something even bigger in time.
“I don’t want to just win the Big Ten championship. I want to win the championship. That’s my goal," Farmer said. "You said, ‘is it a realistic goal?’ A lot of people say winning the national championship isn’t a realistic goal. I’m not about realistic. I want it all.
"Go big or go home.”
Erin is the Deputy Editor and Digital Marketing Strategist for Hail Varsity. She has covered Nebraska athletics since 2012, which has included stops at Bleacher Report, Cox Media Group’s Land of 10, and even Hail Varsity (previously from 2012-2017). She has also been featured on the Big Ten Network, NET’s Big Red Wrap-Up, and a varsity of radio shows nationwide. When not covering the Huskers, Erin is probably at Chipotle.